WAKE 'EM UP!
Business Presentations

A book on public speaking by Tom Antion

Learn how to use humor and other professional techniques to create alarmingly good Business Presentations.

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Humor Techniques

Acronyms and Abbreviations
Ads
Alliteration
Anachronism
Audience Gags
Callbacks
Caricature, Cartoons and Comic Strips
Comic Verse
Definitions
Exaggeration
Fake Facts and Statistics
Foods
Rule of Three 
To Laugh or Not to Laugh . . .  That is the Question
Deadpan Expression
Mock Ups

Juxtaposition / Oxymoron
Malaprops

Acronyms and Abbreviations
The use of acronyms is a mild form of humor taught in my book on public speaking

An acronym is formed from the initial letter or letters of each word, for example HUD means the Department of (H)ousing and (U)rban (D)evelopment. There are many acronyms and abbreviations that are widely known such as the IRS and the CIA. There are many more acronyms that you can research that might be relevant and funny to your audience.

To make this kind of humor work best in your program, make a well known acronym funny by changing one or more of the words that go with your well-known abbreviation or acronym. 

Here are some examples from my
book on public speaking.
IRA Individual Rest-in-Peace Account 
TQM Totaled Quality Management 
IQ Idiot Quotient 
CPI Consumers Poorhouse Indicator 

If you practice what you read in my
book on public speaking, it is very easy to customize acronyms and abbreviations to suit a particular audience. Here are some examples and explanations from a speaking engagement I did for a hotel franchise: 

OCC in the hotel industry means Occupancy Rate. I changed it to Oh! C'mon Clinton because at that time certain taxes were being proposed by President Clinton that would affect their industry. I always try to connect with the audience by mentioning the topics that are foremost on their minds. This gives you the best possible chance of having your humor, succeed and success with your audience is what you will learn out of your public speaking course.

ADR to hoteliers, means Average Daily Rate. This was changed to All Dated Rooms which is something no hotelier wants to hear. This would mean a fortune would have to be spent to upgrade and modernize the rooms.

IOC was the name of the group I was addressing (International Operator's Council). This was changed to I'm Ordering Chinese and I'm Out of Coffee. These phrases aren't particularly funny by themselves. They were coupled, however, with the fact that these people had just completed rigorous and exhausting inspections by the Franchisor. That is what made it funny. Knowing when, where, and what will be funny is a great asset you will master from my
book on public speaking.

ANA This is one of my all time favorites. ANA represents Al Nippon Airlines. I mention that it is a good thing that this company had an American advisor before they used this acronym because the original version was . . . ANAL (this is revealed on an overhead projector just after a pause following the word "was"). 

This ANA versus ANAL story gets good laughter. I extend the humor with the line, 'How would you like to see that on a 747 coming at you?' This question gets even bigger laughs, and "leave 'em laughing when you go" is something I teach in my
book on public speaking.

For the hotel presentation, the acronyms were on an overhead transparency and were displayed using the "reveal technique"  (where individual overhead lines were covered until it was time to reveal the funny version). You don't have to only project acronyms to use them in your presentation. You could also print them in your handouts, or just tell them out loud, almost any method can be used when utilizing the tools learned from my
book on public speaking.

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Ads
When you read through my book on public speaking you will learn a fun skill, which is how to incorporate ads into your presentation. You can create your own fake ads, or find real ads that are funny and will work for your particular presentation. You can project your ads on screen, read them aloud or distribute them as handouts to your audience.

You should always be on watch for great, funny ads that relate to your presentation topic or your audience in magazines and newspapers. You will learn how to accumulate these types from my
book on public speaking.

Jay Leno, a funny entertainer who is widely known for his comedy style has a series of books called Headlines I, II, and III. Besides being a collection of funny headlines from newspapers and magazines, the books have lots of blooper advertisements along with commentary from Jay. One of my favorites was of a funeral monument company that advertised a lifetime replacement guarantee. 

You can read these out loud to your audience without worrying about copyright infringement as long as you always attribute the source. You don't want to claim material as your own if you did not create it. Giving proper credit to the author is important for you to understand in your public speaking course.

*Be careful not to violate copyrights, remember you are a professional public speaker, who knows how to "break the rules" but always obey the law.

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Alliteration
In my public speaking course you will learn that humor doesn't always have to be totally crazy to be effective. Another mild form of humor you can use is called alliteration. It means the repetition of the same first letter or the same first sound in a group of words, or in a line of poetry. 

Advertisements and marketing promotions use alliteration in their titles all the time because it usually will catch your ear and eye. Learning to catch the attention of your audience is part of what you will learn in my public speaking course. One of my humorous speech topics is titled 'Pranks for Profit: Confessions of a Paid Practical Joker'. It has four 'p' sounds. 

Here is an example of alliteration used to give a positive message.
'We (B)agged the (B)aldridge award (B)ecause our (B)rainy, (B)eautiful (B)usiness people are the (B)est.' 

If you have a negative message to impart you can also soften the blow without appearing uncaring. Example: 

'The strike by one of our suppliers has put a (C)runch on our division. Even though we are (C)runched, we are still (C)reative. We are still (C)redible. And we will (C)onquer this problem.' 

Alliteration in this area can heighten the glow, or soften the blow.

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Anachronism
An anachronism is defined as a place, person, thing or event that is put into a time period it's not supposed be in. For example, Paul Revere riding a motorcycle or George Washington sitting in front of a computer would be anachronisms.  Anachronisms can be very useful and funny in your presentation and is taught in my book on public speaking.

Advertising and marketing agencies use anachronisms also, especially around federal holidays like Washington's Birthday , Columbus Day, and even Lincoln's birthday. In fact, to promote the Sacagawea golden dollar coin, full page ads of George Washington in a modern tuxedo at a cocktail party surrounded by young women were American Indian were seen often in newspapers and television commercials.  This relationship between new and old is always an interesting concept. Anytime you can highlight this type of relationship in one of your presentations you will evoke some humor and create more attention to your product, service, or point. 

I saw an ad once for fluorescent light bulbs that had Thomas Edison working on a phonograph. The caption read: "If Thomas Edison wouldn't have wasted his time on this (incandescent bulb), his phonograph might have been a CD player."

Here is a good fill-in-the-blank format. Would (big name from the past) have________________ if he had ________________? All you have to do is make a simple relationship and your message will be funny and memorable. 

"Would George Washington have thrown his money across the Potomac if he had ABC investment company on his side?" 

Once you get used to anachronisms while practicing in your public speaking course, you can adjust the content to suit your presentation. The "Man on the Money" George Washington/ABC investment anachronism could turn into a good, usable one-liner, to add some spice to your presentation. 

"George Washington wouldn't have thrown his money across the Potomac if he had come to us for advice." 

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Audience Gags
In my book on public speaking I will show you the right way to include audience gags, which are simply funny jokes that occur unexpectedly during your speech. Dr. Joel Goodman, from the Humor Project, does one where a telephone rings while he's giving his speech. He answers the phone that is hidden behind the podium and pretends he's talking to his mother. The same joke would be called a running gag if the phone continued to ring at several other times during the program. 

Here are some audience gags that I have done.

Ten Wanted Men 
I staged a gag at a seminar one time that was tons of fun and took less than one minute to complete. Concentrating on having a good effect and not on the amount of time spent creating is what you will learn in your public speaking course. Before the program, I picked out about 10 fun-loving audience members to help me. I gave them special instructions that were to be followed through on a certain cue during the program. To start the gag, I had my assistant interrupt the seminar to give me an important note. The note read (I used a serious expression): 

"It appears that someone is in attendance today with another man's wife. There is a large and irate man on his way here right now. If you want out, there is a backstage door you can use to escape quickly." 

At this point, 10 men jumped up out of their seats and hauled themselves out the door. Once they realized what was happening, several women jumped up and ran out too. It was great fun and the gag sure woke up everyone who had a heavy lunch. 

Stone the Speaker 
When I really want the audience to focus their attention on an important point, I use this gag. Either before the program or at a break, I recruit audience members who are sitting near the front. I give each one a piece of crumpled paper and instruct them to throw it at me when they hear a certain word. Unique ways of getting and keeping the audiences attention are special skills learned from my
book on public speaking.

Some professional speakers tell me that is the stupidest thing they ever heard and that they would never do it in a professional presentation. They say that until they understand the reason behind it. I use this gag when I want to focus attention on an important point. Guess who is riveted on what I say until they hear the key word? Of course, all the recruits with the crumpled paper. Then, after they throw the paper and I make a big reaction, the rest of the crowd is totally focused in their effort to see what is going on. That is when I make my key point. I have virtually guaranteed the attention of each audience member. And keeping the attention of the audience is extremely important when using the skills learned in your public speaking course.

When your trying to add a little humor, anachronisms are the perfect choice.

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Callbacks
A callback means to refer back to a word or phrase you mentioned earlier in your presentation. Callbacks are very useful for your presentation, and will be practiced in my public speaking course. 

A Callback can be used whether the previous material got a good laugh, or received a bunch of groans. If the previous material had a good reaction, bringing it up again will create more laughter and make you look good for being able to tie the previous material to the present.
If the previous material got a bad reaction, using a callback will show your willingness to make fun of yourself, which is an admirable quality the audience will appreciate. A true professional having read my
book on public speaking knows when he does well and when he doesn't. He can laugh at himself and learn from his mistakes.

Here's how to make it work : Let's say you used a successful two-liner in your presentation 'Don't rely on health books too much. You could die of a misprint'. Later in your presentation someone might notice you misspelled a word in one of your handouts or visuals. You can then 'call back' and say, 'See, that's one of those misprints I was telling you about earlier.' 

Another thing that could happen, that is just as good, is someone from the audience might make the connection and do the callback for you. One of them may blurt out something about your health book line. Laugh along with them, because you are getting them involved and allowing them to feel superior to you, which makes them feel like the star of the show. Participation is part of audience attention and is an important skill to focus.

You could then come back to the callback with, "See, I put that there to test you." When you really get confident, you might actually make the misprint on purpose to set up this whole scenario.

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Caricature, Cartoons and Comic Strips
An artist makes a caricature when they create a cartoon drawing that makes certain facial features exaggerated, and other features smaller.  In my book on public speaking you will learn the best way to incorporate caricatures in your presentation.

Studies have shown that people actually find it easier to identify a political leader from a caricature than from an actual photograph. Have a caricature of  yourself done and put it in your handout material or during your programs to poke fun of yourself.

You can also use caricatures to make fun of your competition and their products by exaggerating or diminishing whatever applies. 

Caricature artists are pretty easy  to find in the yellow pages under the categories of entertainment or party planning.. Thinking about how to find what you need is just another skill from my
book on public speaking.

How to connect with members of a culturally diverse audience is a very important skill to master from my
book on public speaking. Cartoons and Comic Strips are the most universally accepted formats for humor across different cultures.

'Show 'em' When You Cross Cultures'
There are three ways that you can add cartoons to your presentation: first, you can tell the audience members about a cartoon you saw; second, you can cut the cartoon and show it to the audience; and third, you can draw or makeup a cartoon yourself. 

I saw a cartoon once where a lady was holding a gun to her purse. The caption said, 'Give up the keys!' I tell the audience about this cartoon in my Business Lite Seminar when I want to illustrate the use of humor to help ease the tension in embarrassing situations. When I describe to the audience a cartoon that I saw, I am helping to paint a picture in their minds. 

If you don't have the audio/visual equipment to show them the cartoon, you can easily describe it to them instead.
Even though describing a cartoon is fine to do, showing a cartoon is a much more powerful way to convey its funny message. This is especially true in international audiences where the visual aspect takes on a greater significance. 

In a small audience I might hold up the cartoon or simply pass it around. In larger audiences, the cartoon should be projected (don't forget to get permission from the copyright holder) so everyone can see it clearly. I like this method better because I can control when it comes up on the screen. I want everyone to see the cartoon together so they will laugh together.
Fill the entire frame with your cartoon or comic strip to create a greater impact.

Another way to use cartoons in your presentation is to make them yourself. When I first started teaching this subject I could not take advantage of this method unless I hired an artist. Things are a lot different now. There are a number of inexpensive computer software available which can be used, one of which is Corel Draw. This program has 25,000 pieces of electronic clip art, many of which are cartoons. I can make custom overhead cartoons for my speaking engagements. All I do is pick an applicable cartoon, add a custom caption for my audience.

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Comic Verse
In this book on public speaking, I will show you how to properly include comical poetry or verse into your presentation.  Sometimes a short poem can illustrate your point better than hours of talking could.

Poems can be inspiring and motivating as well as funny. Poems also add variety to your presentation. Make sure that you memorize any poetry you want to use flawlessly. If you stumble over the words you will ruin the effect.

If you pick a long poem, you may want to consider reading it, but total memorization will have a greater impact. Poetry, even if its funny, should be used sparingly in any business presentation.

Always look through your material for any area that could utilize a piece of comic verse could illustrate. You don't want to use any kind of humor that does not support the point you are trying to make.

Here are some examples of points and funny poems to illustrate them.

POINT: Get going to achieve your goals.
You have the tools, you just need to pick them up and use them.

Sitting still and wishing
Makes no person great.
The Good Lord sends the fishes.
But you must dig the bait.
-- Anonymous
 

POINT: Everyone starts at the bottom. That won't keep you from being great.
Be willing to do the dirty work beforehand to receive the blessings.

The lightning bug is a brilliant thing
But the insect is so blind.
It goes on stumbling through the world
With its headlights on behind.
-- Anonymous

POINT: Look forward, not backward.

Do not worry if your job is small
And your rewards are few.
Just remember that the mighty oak
Was once a nut, like you.
-- Anonymous

Rewrite of the last verse (to make the audience feel superior to me)

Do not worry if your job is small
With rewards you can't see.
Just remember that the mighty oak
Was once a nut, like me.

POINT: If you have a problem, do something about it.

Life is real,
Life is earnest
If you're cold,
Turn up the furnace.
-- Herman Munster

POINT: Ride out the tough stuff in life.

When the tides of life turn against you,
And the current upsets your boat,
Don't waste those tears on what might have been,
Just lay on your back and float.
-- Ed Norton in "The Honeymooners"

LIMERICKS

POINT: Be careful who you deal with.

There once was a young lady from Niger,
Who smiled as she rode on a tiger.
They came back from the ride
With the lady inside,
And a smile on the face of the tiger.

POINT: Are you just coming along for the ride?

A silly young man from Port Clyde
In a funeral procession was spied.
Asked, 'who is dead?' He giggled and said,
'I don't know. I just came for the ride.'

POINT: Quit fighting.

There once were two cats in Kilkenny.
Each cat thought there was one too many.
So they scratched and they fit
And they tore and they bit,
Til instead of two there weren't any.

In the famous words of Marie Antoinette ~~
"Keep cool when all's done and said,
Above all remember, don't lose your head."

Poetry can be a great tool in your presentation to keep things light.

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Definitions
I teach about how to make up funny definitions in my book on public speaking. You can use definitions to give the audience a quick, funny twist on a word they already know. Just make sure that the word defined is relevant to the point you are trying to make.

Here are some funny definitions that I like:

Banker: A person who lends you his umbrella when the sun is shining and wants it back the minute it begins to rain. ~~ Mark Twain

Just make sure you know who your audience is going to be. You wouldn't want to use this one if you were talking to bankers, but if you are a banker talking to people who are not bankers then you could change the definition to read like this:

"Some people say that a banker is a person who lends you his umbrella when the sun is shining and wants it back the minute it begins to rain. As a banker, I want you to know that statement is simply not true. I would lend you my umbrella anytime with a 28% interest rate per hour.

(Possible extender line) If you want to borrow MONEY, now that's a different story."

Jury: Twelve persons chosen to decide who has the better lawyer. ~~ Robert Frost

Radical: A man with both feet planted firmly in the air. ~~ Franklin Delano Roosevelt

Song: The licensed medium for bawling in public things too silly or sacred to be uttered in ordinary speech. ~~ Oliver Herford

Zoo: A place devised for animals to study the habits of human beings. ~~ Oliver Herford

City Life: Millions of people being lonely together. ~~ Henry David Thoreau

Conservative:
A man who just sits and thinks, mostly sits. ~~ Woodrow Wilson
A man who is too cowardly to fight and too fat to run. ~~ Elbert Hubbard
A man with two perfectly good legs who has never learned to walk. ~~ Franklin Delano Roosevelt

Death: To stop sinning suddenly. ~~ Elbert Hubbard

You can find definitions in comedy books, quotation books, and books for speakers. In many cases you will have several to choose from on many different  topics. I probably had at least 20 choices on the subject of conservatism alone, and liberals are a laugh a minute. (just joking,,,) Finding the right kind of humor for your presentation is an important lesson from my book on public speaking.

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Exaggeration
You will practice creating humor during your speech by exaggerating certain things. Exaggeration is basically providing a funny caricature with your words. 

I did a speaking program for a large insurance company one time on Secretaries Day. I was making a point about how busy secretaries always are and said,

"You're answering the telephone, the fax machine is ringing, you're making copies, and you're filing every policy clear back to 1910."

Exaggerating the date back to 1910 was funny to them and definitely made the point that they always had lots of work always piled up.

The key to using exaggeration is to inflate or deflate whatever you are talking about so much that it is obviously an exaggeration. In the last example you wouldn't want to use the year 1999 if you were doing the talk in 2000 because it is very likely that an insurance company would really be working on a file for a year or more. That wouldn't be funny to them.

Of course, who am I to tell you what is funny. I spent two terms in the third grade . . . Truman's and Eisenhower's. hahahahahahaa

In my book on public speaking you will learn to use exaggeration to make your point and presentation memorable.

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Fake Facts and Statistics
A lesson from my public speaking training is to state funny false information to the audience as if it were absolutely true. I am sure you can think of something to include in your presentation. Just remember when stating your false facts, don't leave any doubt in the audience's mind whether you are being funny or not. You can control the impression received by the audience from using your skills from your public speaking training.

A deadpan expression, or keeping a straight face, is a good way to give fake facts and statistics. Also, you should really, really sound like you are trying to convince the audience that what your saying is absolutely true. This overemphasis of the truth also tells the audience you are lying.

One time during a Secretaries Day function I used a deadpan expression when I told the audience how scientific studies had been done revealing that the only reason executives became executives was because they couldn't make it as secretaries. They loved it.

Another way you can build up your joke is to use official sounding sources for the information. 'A study done for the Alaskan Pipeline Workers Union indicated that 97.2 percent of Alaskan Pipeline Workers wear No Nonsense panty hose.'

When using this type of humor, it is better to use 'exact numbers' which adds an extra comic emphasis.

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Foods
Sometimes you can use the names of food and their attributes to add some fun to your presentation. It can make a point or add humor when presented properly. I heard a comic once say 'Life is a Twinkie.' It was unexpected and that's why it was so funny. When there is no other way to explain some office calamity I say, 'I guess life is just a Twinkie.' It helps me to lighten up about the problem and look for a solution.

There are plenty of  foods that are funny, like chicken soup, meatballs and Bill Cosby's favorite, Jell-o. After you finish your public speaking training you will be able to create wordplay that will do wonders to jazz up your presentation, and that ain't no chopped liver.

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Rule of Three
I teach about the rule of three in my book on public speaking. This rule of three is the most pervasive in creating funny material for your presentation.

The rule of three is used often because it's simple to use, it's powerful and it works (see I just used it there in a non-funny way). When using the Rule of Three in a funny way, your first comment names the topic, the second sets a pattern, and the third suddenly switches the pattern, which makes it funny. 
Here are some examples from  my seminar advertising brochures.

In the "How to Get There" part;

* By Metro take the Red line . . .
* By Car take New York Ave. . . .
* By Steamship take the Chesapeake Bay

* From Washington, D.C. take Rt. 50 . . .
* From Baltimore, MD take Rt. 95 . . .
* From Bangkok, Thailand board Asian Air . . .

A cute and funny way to involve the audience using the rule of three is to point to an audience member and say "You can make a difference in your company."
[Pointing to the next person] You can make a difference in your
department.
[Pointing to third fun person] You can [pause] Well not everyone can do
this.

Just make sure beforehand that you know the person you say it to, is "in fun" and will think it's funny.

Three jokes or one-liners on one topic is enough to get the audience going, but not enough to bore them on that subject. The Rule of Three is good in non-funny situations too. Even Old Abe Lincoln used it twice in the powerful, but short, Gettysburg Address: "We cannot dedicate. We cannot consecrate. We cannot hallow this ground"; and that "government of the people, by the people, for the people shall not perish from the earth." In my book on public speaking, you will learn how to use the rule of three to deliver powerful messages.

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To Laugh or Not to Laugh . . .  That is the Question
A lot of "expert" professional public speakers  say that you shouldn't laugh at your own jokes or stories when giving your presentation. 

This may work for them, but it is definitely not what I like to do. I want to have some fun with my audience. I'm there because I love humor and laughter and I love sharing it with my audience. I teach about the importance of laughter in this book on public speaking

Sometimes I just can't help but to laugh. I laugh at what I say, what they say, and I laugh at unexpected occurrences during the presentation. I believe that to fully connect with an audience, you must be accepted as one of them. If I expect them to laugh, then why wouldn't I laugh too?

Sometimes your laughter can be also cue the audience that it's time to laugh. My book on public speaking shows you how to lead your audience into laughter. Within a matter of minutes your public stage style will be evident to the audience and they will catch onto your style and rhythm and pick up on the cues you give them. When you laugh, they know it is time for them to laugh. It's almost like holding up an applause sign. Some presenters use facial expressions or gestures or a combination of many cues that tell the audience it's OK to laugh.

The opposite of a laughter cue is using a deadpan expression. This is a very serious expression that is contrasted with saying a funny line. The contrast creates a larger laugh than the line could get by itself. I use this to set the audience up for some fun questions. I look completely earnest when I say, "I'm the foremost expert in the world [pause] on dumb questions." It always gets a good laugh from the audience.

When you are presenting don't be afraid to laugh when you feel like it. Both you and your audience will enjoy the presentation more and have more fun. 

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Deadpan Expression
Recently at a meeting of the National Capital Area Speakers Association a public speaker was giving a presentation using a different style of humor that I teach in my book on public speaking.

He began his speech very slowly, with a serious expression,  while keeping a low tone of voice. I remember thinking, 'man this is going to be a long day.' Then, while keeping a straight face, a funny line came out of his mouth. He was talking about thinkers, doers etc, and had said, "A thinker is a person..... who is thinking about something." The whole room cracked up laughing. The technique he used is called a 'deadpan' expression.

Using a deadpan expression is when you combine a serious demeanor with a funny line. The line typically gets a bigger laugh than if it had been said with a lighthearted expression or smile. The contrast and surprise is what  begins the laughter, and knowing how to create this expression is a skill you should master from this book on public speaking.

A famous example of this is the comedian Steven Wright who NEVER breaks character to smile. He says lines like, "My dog is confused. I named him STAY. . . Then I say come STAY."

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Mock Ups
I teach on how to use mock ups the right way and maximize their effectiveness in my book on public speaking.
A mock up is when you create a fake visual, for example you can make fake newspaper articles, headlines and book covers by using your computer software and printer.

Here is a great trick from my book on public speaking. To create a mock up of an article that looks like its from a newspaper, simply find the column function on your word processor and set the column width to approximate the size of a real newspaper. It really does not matter that you don't have actual newsprint to hold up to the audience, because for all they know you could have  cut the article from a newspaper and photocopied it. The easiest way to use your mock up is to tape your headline or article on one of the inside pages of a real newspaper and then open the paper so you can read the article, while the audience thinks it is a real newspaper.

You can create "mock ups" that are not limited to look like newspapers. Humorist and parody writer David Glickman uses this really funny mock up.  He uses his printer to duplicate the black box and yellow letters that are on the front of all the Dummies series of books. He then pastes his new title over the one on an actual Dummies book. The audience then focuses on the big black box from a distance where you can't even tell it is a mockup.

I used this same idea for a big cable company I did a presentation for. The title was, Digital Cable TV Maintenance and Installation for Dummies. It obviously wouldn't work for every audience, but to the cable company it was hilarious. You can also mock up fake telegrams and letters from well known people who are not going to be at your public speaking event.

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Juxtaposition / Oxymoron
Juxtaposition is defined in a dictionary as the act or instance of placing two or more things side by side. Juxtaposition is usually used for the express reason of contrast or comparison. In this book on public speaking I show you how to use a juxtaposition in your presentation to add some fun and comic relief.

One time at the Washington National Airport I had a huge 450-pound man and a very short man (three feet eleven inches) dressed up as chauffeurs. This was indeed a funny juxtaposition because of the obvious contrast. They were waiting at the gate for a man arriving from Japan for his first visit to the United States. 

To take the juxtaposition even further, the short guy was holding a really huge sign with the Japanese man's name on it and the extra big guy was holding the same sign, except it was about the size of a business card. Believe me, we had the attention of everyone in the gate area. What a visual!

Now let's look at two specialized types of juxtaposition taught in my book on public speaking: pleonasm and oxymoron.

Pleonasm:
A pleonasm is two words said together that mean the same thing. Combinations like 'frozen ice,' 'sharp point,' 'killed dead,' 'sandy beach,' 'young child,' 'positive praise,' and 'angry rage' are pleonasms.

Here are some ways found in my book on public speaking, that you can use comical juxtaposition in a business presentation:

Use a large copy of your company logo or company name on a slide or overhead, or in a drawing on your flipchart. Next to it, place very tiny logos or company names of your competition. Use this as a greeting slide at a meeting or let it pop up as a slide or overhead at a strategic point in your presentation.

You could draw an outline of a large duck around your company logo and little duckling outlines around the competition. You could say:
'Our company was born to lead and the others were meant to follow.'

Oxymoron:
Warren S. Blumenfeld, Ph.D., wrote in his book Pretty Ugly says, "I {passively tried} to warn you oxymorons had {almost absolutely} no socially redeeming quality except that they make people {smile out loud} and are addictive." 
His first book on the subject of oxymorons was called Jumbo Shrimp.

According to Dr. Blumenfeld, "An oxymoron is two concepts, usually in the form of two words, that do not go together, but are used together. It is a bringing together of contradictory expressions."

For example terms like "old news", "extensive briefing", "direct circumvention", and "random order" are oxymorons. Also concepts like "an advanced state of decline" and "expecting a surprise" are oxymorons.

You can use an oxymoron in conjunction with a simile to drive home the point that something is a little out of kilter. You could say, 'Acme Co. claims that its market share is increasing, yet their sales are down while everyone else's are up. It's just like a Jumbo Shrimp. It just doesn't make sense.'

Invite a tall person and a short person on stage when you call for audience participation. If you are considerably shorter than the tall person you could say, 'I don't want you to talk down to me.' If you are considerably taller than the short person say, 'I don't want you to feel like I'm talking down to you.' (be careful that the person you get on stage is not overly sensitive about their height.) In this book on public speaking, I will show you how audience participation, and juxtaposition, are used to heighten interest.

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Malaprops
In my book on public speaking, I define a malaprop  as being an absurd misuse of words. You may be wondering why you would want to use malaprops during your program? Wouldn't that be confusing for your audience? Let me explain this idea further.  It can be from words that sound alike (sadistic and statistic) or from explanations and definitions that are not what they are supposed to be. With what you will learn from my book on public speaking, you can use these on purpose as a humor technique during your presentation.

In my public speaking training you will learn how to effectively use malaprops to catch the audience's attention.

The great comedian Norm Crosby, who accepts "standing ovulations" when he performs, made a living out of the funny misuse of words. In real life though, malaprops are usually uttered by people who don't even realize they are making "fox paws".

A friend of mine who is a fund-raiser for a stuffy Washington, D.C. art society, told me of an hysterical incident that took place during one of her meetings. The humorless director stood at the conference table in an effort to put an out-of-control meeting back on track and said, 'I fear our discussions are tangenital to the issues at hand.' TANGENITAL!

My friend looked around at the other people in the meeting who were all fighting back laughter. She had to excuse herself from the meeting to keep from laughing right in the face of the old windbag.

A flexible public speaker who was truly in touch would have:
- realized her mistake,
- laughed at herself, and
- used that unplanned comic relief to get everyone's attention
- so that she could regain control of the meeting.

I have learned in my years of writing comedy skits, that many times the mistakes are much funnier than the planned program. Now I plan mistakes when appropriate. Someone who is a professional would make the mistake on purpose to get a laugh from the audience.

To make this more unclear for you, I'll explain it in one sentence. I learned that when I plan something and then I mess up the plan, the plan actually becomes funnier than the plan I planned to use, so now I plan to mess up the plan so the plan is planned to be funnier than a plan that is not planned to be messed up. Got it? Good, because you need to hear loud and clear what I'm saying here so you bunglestand it.

Malaprops can be used just for fun or to grab attention while making a serious point. Take for example Sam Goldwyn's classic, 'A verbal contract isn't worth the paper it's written on.' I don't know if Sam said this one on purpose or not. I do know that the message is clear and has stood the test of time. If he had simply said, 'Contracts should be in writing' who would remember?

When using  malaprops in your presentation  make sure the malapropism is obvious, or your audience may think you are not too bright.

If you do get caught in an accidental misusage, you MUST acknowledge your blunder. If you don't, you will absolutely lose your audience who will be thinking about the blunder for several minutes after the fact. They will also note that you are trying to be an absolutely perfect robot that couldn't possibly make a mistake. This will turn them off and make communication extremely difficult.

All you have to do to acknowledge the blunder is say a self-effacing humorous prepared ad-lib: "If Mark Twain can spell a word in more than one way, I should be able to say a wrong word at the right time." Or the right word at the wrong time? 

If you don't like that one, make-up an ad-lib on your own. To make effective presentations, you must appear human to those you speak to. Humans make mistakes. That's part of life. This book on public speaking shows you that when you make a mistake you can use it to your advantage to connect with your audience.

Consider some of the classic examples below:

Goldwynisms:
In the 1940s the movie mogul Sam Goldwyn misused language so much that malaprops became known as Goldwynisms.
A verbal contract isn't worth the paper it's written on.
I read part of it all the way through.
I never liked him and I probably always will.
Every Tom, Dick and Harry is named William.
For your information, I would like to ask a question.
Now, gentlemen, listen slowly.
In two words: im-possible!
Include me out.

Casey Stengel:
I want you all to line up in alphabetical order according to your size.
I guess I'll have to start from scraps.
If people don't want to come to the ballpark, nobody can stop them.
It's déjà vu all over again.

As Archie Bunker says, 'Case closed, ipso fatso'.

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